Our Team

Noel is a strategic thinker with a background in science and business from the University of Waterloo. He brings expertise in innovation, digital solutions, and market research. With a data-driven mindset and cross-industry experience, Noel drives impactful business outcomes through thoughtful strategy and innovative problem-solving.

Alexa is a determined Innovation Analyst with a passion for business and technology. A commerce graduate from Toronto Metropolitan University, she has helped build products at leading firms like BMO and Interac. Alexa thrives in fast-paced environments, applying strong execution skills to deliver practical, forward-thinking solutions.

Howie is a seasoned CEO, having lead and sold multiple large companies. He serves on several corporate boards and is widely regarded as a “CEO whisperer” for his ability to mentor and guide top executives through high-stakes decisions.

Matt is an Innovation Leader and Design Strategist with 10+ years of global experience across 20+ countries. He’s led innovation for Fortune 500 firms and startups alike, specializing in insight generation, product testing, and ecosystem design. Matt brings a unique blend of creativity and business acumen to every engagement.

Gayle is a UX and Testing Analyst with expertise in innovation, social impact, retail, and education. With degrees in Digital Experience Design and Interaction Design and Development, she creates intuitive, user-centered solutions. Gayle brings empathy, creativity, and curiosity to designing beautiful interfaces that solve complex challenges.

Kyle is an Innovation Consultant with a background spanning healthcare, digital strategy, and entrepreneurship. Holding degrees from McMaster University and Ivey Business School, he blends systems thinking, design, and data insights to solve complex problems. From healthcare to launching ventures to helping global teams innovate. Kyle is passionate about delivering impactful, innovative solutions that drive meaningful business transformation.

Abdulla is a strategist with a strong foundation in digital management, healthcare, and finance. With degrees from Western University and Ivey School of Business, he brings analytical precision, research depth, and technological insight to complex challenges. Abdulla applies a multidisciplinary lens to drive innovation and strategic growth, with a growing focus on the transformative role of artificial intelligence in shaping the future of business.

Jonathan is a systems engineer with innovation experience across supply chain, production efficiency, and advanced tech. With studies at Western University and Karlsruhe Institute of Technology in Germany, and work with NASA on momentum tether tech, he excels at bringing bold concepts to MVP. Jonathan’s process-driven mindset drives practical, sustainable innovation.

Josh is a driven Innovation Analyst with a background in business development, sales, and leadership. A Business Administration senior and NCAA hockey captain, he blends academic excellence with real-world experience. Josh brings entrepreneurial energy, teamwork, and a passion for helping organizations achieve their full potential.

Cassidy is a Graphic Designer with a strong foundation in visual storytelling and strategic thinking. A Centennial College graduate with extensive freelance experience, she crafts compelling, audience-focused designs. Cassidy’s collaborative spirit and trend-savvy creativity ensure each project delivers clear, impactful visual communication.

Sarah is an Innovation Consultant with a dual background in finance and business analytics. With degrees from Western University and Ivey School of Business, she combines quantitative expertise with strategic insight. Sarah thrives on tackling complex challenges, using data and creative problem-solving to deliver practical, high-impact solutions.

Andrea is a results-driven Innovation Consultant with a background in finance, economics, and performance management. She excels at translating complex problems into actionable solutions. Known for her service-oriented mindset and analytical thinking, Andrea supports organizations in reaching ambitious goals through data, strategy, and collaboration.

Tracy is Director of Finance & Accounting with 20 years of experience in public and private sectors. A CPA and Wilfrid Laurier graduate, she ensures Disruptive Edge runs smoothly behind the scenes. Her expertise keeps operations efficient and aligned with the organization’s financial health and growth.

Krishan is a UX Design Leader with a technical foundation in Systems Engineering and certifications in AI and Data Science. He specializes in validating digital products through testing and user research. Known for solving complex challenges, Krishan brings precision and insight to product development and design.

JC is a multidisciplinary researcher and designer with experience across construction tech, foresight, and innovation. With a master’s in Strategic Foresight and Innovation, he combines research and product design to deliver human-centered solutions. JC brings a customer-first mindset and systems perspective to every project.

Dani is a Creative Director with 10+ years of global design experience and a master’s in design strategy. She leads visual execution at Disruptive Edge, ensuring all work is both beautiful and impactful. Dani bridges strategy and creativity, using design as a tool for solving complex business challenges.

Matthew is an Engagement Manager at Disruptive Edge, driving bold ideas from concept to impact. With 5+ years in innovation and strategy, he brings sharp thinking, relentless energy, and a knack for turning complexity into clarity. He builds trust fast and delivers results that move the needle.