Having worked with some of the largest companies in North America as an innovation consultant, Tyler drives our global strategy and leads the way for the team, always making sure to keep things exciting, special and interesting, while staying ahead of the curve on tech and disruption models.

Vincent has a broad background across disciplines. Vincent co-founded Don’t Freak Out!, a financial literacy education organization that was acquired in 2017 by a digital advertising conglomerate. He joined their team to build digital audiences and later led their advertising sales, selling to Fortune 200 brands and agencies and built revenue operations best practices. Vincent joined SSENSE, a Sequoia-backed global luxury retailer, and managed teams and products across loyalty, data segmentation, high-value customers, and high-hype launches. He now advises businesses and executives on product design and development, revenue and sales operations, and disruptive innovation, and works with internal and external executives at Disruptive Edge to help them stay ahead for the long term.

An experienced researcher and creative problem solver, Martina brings her absolutely delightful demeanour and positive energy to the team and injects it throughout the company culture. Her diverse background in social sciences means she knows how to ask the right questions, break down complex concepts and use her analytical skills to effectively drive innovation solutions.

Spencer has led projects for some of North America’s largest national brands across 7+ industries, grooming him for his role leading and driving many of our biggest projects and maintaining close engagement with our clients. He’s our resident ‘man of refined tastes’, hailing from Vancouver and maintaining our team’s presence on the West coast.

Sporting a poli sci masters degree and experience in the financial, real estate and retail industries, Matthew confidently leads projects and engages closely with clients. Always 110% committed, he takes initiative and goes the extra mile on every task, deliverable and project.

With a background in Industrial Design and experience launching ventures in the luxury and fintech industries, Matthew brings a unique balance of design thinking and business strategy. As a conceptual thinker he’s passionate about identifying opportunities at the intersection of human behaviour and emerging technologies to develop innovative business and revenue models. Matthew helps clients leverage design strategy and technology to create a profitable and equitable future for the next 100+ years.

Armed with an economics degree from the Wharton School, Mehdia steps up to the plate to handle research and strategy development while also working closely with subject matter experts on the team to bring accurate context to everything she delivers. Her self-starter attitude means she’s always up to the task and ready to take ownership.

David brings innovation advisory chops to the team, along with technology and management consulting expertise. He's led engagements with a wide array of global businesses in Europe, Asia, Middle East and North America, straddling the full spectrum of innovation consulting activities from strategy definition and new business model development all the way to solutions deployment. His love for solving complex problems feeds his focus on making maximum positive impact on each project and task. He holds a masters degree in Strategy and Management from the prestigious ESSEC business school in Paris, and an industrial engineering degree from Ecole Polytechnique in Montreal.

Tracy’s accounting and finance background has evolved over a span of 20 years. Obtaining her BA from Wilfrid Laurier University, she leverages her CPA designation along with experience in both private practice and corporate controller roles to keep the financial and internal gears of the Disruptive Edge machine well-oiled and running smoothly.

His rich academic background as a system design engineer with additional certifications in AI, machine learning and data science, make Krishan a true expert in validating features and solutions through primary testing. He’s a UX design specialist with a deep focus on product solutions, and always impresses the team with his ability to manage complex, multifaceted challenges.

A wealth of both public and private sector experience, coupled with a master’s degree in strategic foresight and innovation, firmly position JC - as we endearingly refer to him - as an effective primary and secondary researcher, with a side order of product designer. His experience as co-founder of a construction tech company speaks to his customer-centric approach, and informs his ability to effectively bring research and design expertise together.

With a wealth of professional experience as both a strategy director and a systems analyst, Rob consistently delivers while running usability studies and leading projects. He’s our resident user research expert, and a UX design specialist with a focus on strategy, bringing a rigorous human-centred design perspective to the team.

A decade of field experience and a masters degree in design strategy give Dani her magic touch in directing our global design efforts. While she’s responsible for making sure that everything we do always looks beautiful, it’s her ability to leverage design as a problem-solving tool that acts as a bridge between our strategy work and visual communications.