The Client
Launching a New Digital Business Unit and AI-Driven Innovation
We partnered with a top North American construction firm to launch an innovation entity focused on digital product commercialization and expansion into adjacent markets—transforming innovation from a cost centre into a revenue stream and positioning the firm to lead in construction tech.
Construction
$20M
Digital Business Unit Launched.
$1M+
Revenue was generated in year one from newly launched AI-enabled solutions
$6M
Secured in public innovation grants
In 12 months, we:
Challenge
The construction industry is undergoing significant transformation. Traditionally regarded as slow to innovate, it faces rising costs, increasing regulation, and disruption from emerging digital technologies. Firms are under pressure to create new revenue streams, enhance operational efficiencies, and build resilience against evolving market dynamics. This organization aimed to proactively strengthen its digital capabilities by leveraging its industry expertise and vast data assets. To do so, they needed a structured approach to innovation, funding, and commercialization to establish a sustainable competitive advantage.
The challenge was to
structure an approach that:
01.
02.
03.
Approach
Leveraging our expertise in innovation strategy and the clients extensive industry knowledge, we structured our collaboration to maximize learnings, impact, and speed. Our approach centered on three key work streams:
- Conducted market research and competitive analysis to identify opportunity gaps.
- Co-designed a governance and operating model for the new innovation team.
- Advised C-level executives in the decision-making process for board approval.
- Built roadshow materials to attract new startup strategic partnerships and venture funding.
- Vetted startup partners and piloted Proof of Concepts (POCs).
- Designed an executive roadmap to achieve long-term growth objectives.
- Developed a pipeline of revenue producing digital product concepts.
- Conducted a testing program to evaluate concept viability.
- Launched 5 commercial products within one year of inception.
Outcomes
We helped our client transform technology and cybersecurity from a support function into a high-impact business capability by launching a fully operational digital business unit within 12 months. This new unit is set to deliver significant long-term value and generated over $1 million in revenue in its first year through AI-enabled product launches—proving commercial viability and unlocking new growth pathways. With a governance model, funding structure, and product pipeline now in place, the organization is equipped to continuously develop and scale digital solutions. This foundation not only diversifies revenue and accelerates innovation—it has firmly established the company as a leader in construction technology and positioned it to drive the industry’s digital transformation over the next decade.
Client Testimonial
“Disruptive Edge works fast, thinks smart, and delivers real output. They use AI in incredible ways. They don’t just advise — they execute. They’re my secret weapon.”
Brandon Milner
Other Work
We are fortunate to partner with leading organizations driving real & measurable impact.
Unlocking a Billion Dollar Revenue Stream with one of North America’s Leading Logistics Providers
We partnered with a leading logistics provider to create a marketing and media growth strategy, launching a full-scale ad network that leverages their national reach and data assets—expanding beyond core services to unlock new revenue streams.
See the strategy behind the success.
We partnered with a leading logistics provider to create a marketing and media growth strategy, launching a full-scale ad network that leverages their national reach and data assets—expanding beyond core services to unlock new revenue streams.
Validating a Multi-Brand Subscription Platform for Premium Outerwear
We partnered with a leading apparel materials company to develop and test a multi-brand circular subscription model that can redefine how consumers access high-performance outerwear while creating new value for apparel brands.
See the strategy behind the success.
We partnered with a leading apparel materials company to develop and test a multi-brand circular subscription model that can redefine how consumers access high-performance outerwear while creating new value for apparel brands.
Advancing Financial Sustainability While Strengthening Community Impact
We partnered with YMCA BC to transform Y@HOME+ from a COVID-response platform into a sustainable, mission-aligned wellness tool. We repositioned it to enhance YMCA BC’s physical locations while growing digital reach, revenue, and community impact. Through research, engagement, and market analysis, we helped Y@HOME+ stand out in the hybrid-digital wellness space.
See the strategy behind the success.
We partnered with YMCA BC to transform Y@HOME+ from a COVID-response platform into a sustainable, mission-aligned wellness tool. We repositioned it to enhance YMCA BC’s physical locations while growing digital reach, revenue, and community impact. Through research, engagement, and market analysis, we helped Y@HOME+ stand out in the hybrid-digital wellness space.
