The Client
Unlocking a Billion Dollar Revenue Stream with one of North America’s Leading Logistics Providers
We partnered with a leading logistics provider to create a marketing and media growth strategy, launching a full-scale ad network that leverages their national reach and data assets—expanding beyond core services to unlock new revenue streams.
Media & Advertising
$1.5B+
Revenue opportunity defined and validated through a comprehensive growth strategy aligned with national asset monetization.
92%
Consumer approval and full market participation during beta testing proved product-market fit.
24 Months
Month break-even commercially viable business plan built, with all upfront CapEx fully funded by strategic partners.
In under a year, we:
Challenge
The logistics and advertising industries are undergoing rapid transformation due to technological disruption and evolving consumer expectations. As traditional business models stagnate or decline, firms must explore new avenues to diversify revenue streams and maintain market relevance. Our client faced similar pressures, with its core business models either stagnating or operating at a loss. Recognizing an opportunity to unlock value through a new marketing and media growth strategy, the organization sought to leverage its unparalleled national coverage and trusted brand reputation to establish a powerful ad network.
The challenge was to
structure an approach that:
01.
Maximized long-term revenue potential, unlocking new monetization paths across underutilized assets.
02.
Ensured clear stakeholder value, validated through strong consumer demand and committed merchant participation.
03.
Minimized internal financial exposure, with the majority of upfront CapEx funded by external partners to enable low-risk commercialization at scale.
Approach
Leveraging our expertise in growth strategy and our client’s unique strengths, we structured our collaboration to maximize learnings, impact, and speed.
- Conducted a comprehensive market scan to identify high-value channels for advertising (e.g., digital, vehicles, plants, depots, retail stores).
- Defined strategic revenue goals targeting over $1.5 billion in revenue over the next decade.
- Achieved 92% positive consumer feedback during prototype testing.
- Secured 80% market participation in the beta phase, exceeding the 50% target.
- Achieved full executive, Board, and shareholder approval for the go-to-market strategy.
- Took the initiative from concept to commercialization in under 12 months, with product live in market.
- Secured full capital investment from external partners—multiple co-investors funded the upfront costs, enabling launch with zero internal CapEx risk.
Outcomes
Together we launched a commercially viable marketing and media platform that has already begun unlocking value from a projected $1.5 billion revenue opportunity over the next decade. This transformation repositioned our client as a national advertising network, leveraging its unmatched physical footprint and trusted brand to enter a high-growth market with speed and credibility. The initiative secured full executive, Board, and shareholder approval, launched to market in under 12 months, and is on track to reach break-even within two years—without requiring internal capital investment. Backed by 92% consumer approval and full market participation, the strategy has already generated investor confidence, stakeholder value, and clear momentum for sustained growth, innovation, and long-term impact.
Client Testimonial
“Working with the Disruptive Edge team, we successfully aligned diverse stakeholder needs and brought this new business to market with remarkable speed and minimal risk. Their strategic guidance and execution were critical to making it happen.”
Other Work
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See the strategy behind the success.
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See the strategy behind the success.
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See the strategy behind the success.
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