The Challenge

As Canada’s largest RESP provider, our client wanted to further engage with students and their families to ensure their savings were going to be used as efficiently as possible.

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Especially since students often find themselves unaware of what awaits them over their post secondary education journey, which results in countless pains arising as they struggle to meet their financial and non-financial objectives.

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Startups and incumbents analyzed

The Solution

Our client has the opportunity to fill the gap where no one else is currently playing, by creating new offerings accessible to students on a platform that aims to support them through their entire post-secondary journey and beyond.

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This in turn will enable a greater number of Canadians to access and succeed in post-secondary education, thereby unlocking our clients ability to retain and capture new customer segments while also fostering revenue diversification.

Concepts prioritized to move forward